According to industry sources, Jamaica could support 50,000 hotel rooms, some 20,000 more than the current total inventory. Bartlett agreed with the figure, but said without double-digit growth in stopover visitors, such an ambitious offering could not be supported. Bartlett said the goal his ministry was pursuing was to reach five million stopover visitors and US$5 billion in foreign exchange earnings from the sector by 2020. Current growth levels would only result in three million tourist visits by 2015, however, he noted, only a million more than current annual visits.
But the US and UK stand in the way;
Chief among the obstacles that prevent more tourists from reaching Jamaican shores are the US transit visa, already assessed on all travellers passing through US airports, and the UK's air passenger duty (APD). The APD - an excise duty charged on the carriage, from a UK airport, of chargeable passengers on chargeable aircraft - will be increased by at least 10 per cent this November and double in some cases by 2010.
First introduced by the UK Government in 1994, the APD was a measure introduced to tax the airline industry's carbon emissions. Since its implementation it has been a flat rate tax on all passengers, but on November 1 the rate will increase by 25 per cent for travellers departing to the Caribbean, with an 87 per cent increased scheduled for November 1, 2010 for Caribbean-bound travellers in economy class. Caribbean stakeholders have vehemently opposed the increase, which is based on somewhat arbitrary bands that assign a higher rate to the Caribbean than other destinations which are actually further from the UK, including many areas of the US.
Bartlett said the US transit visa, which costs US$150 per person, is onerous, especially for families, and can easily make potential visitors veer elsewhere for their vacations in the case where other transit options not routed through the US favour competing markets. Asked whether there had been any lobbying efforts made to seek redress from US authorities on the matter, Bartlett said it was a diplomatic issue that would need to be approached at a diplomatic level in coordination with other Caribbean nations. source& full story at source: http://www.jamaicaobserver.com/magazine ... ESTION.asp



I hope not! I like it the way it is no tourist.
